Something I’ve learned from fellow journalists at national conventions: When you’ve written endless stories about an issue and you’re getting tired of it and never want to write about it again, that’s often the point at which many readers are just starting to pay attention.
It can take a lot of work to get people to read about things that don’t interest them.
Last night, I posted this 1,800-word exclusive exposé about a problem that’s endangering the lives of some of our most vulnerable citizens.
I worked on it for the better part of a week.
After it was published, I noticed it was getting fewer readers than a news release about yet another out-of-town ‘tribute’ band playing the Sault.
Something was wrong.
So I removed the word ‘blind’ from the headline, and the readership quickly doubled!
What does that tell us about ourselves, Saultites?
Something I’ve learned from fellow journalists at national conventions: When you’ve written endless stories about an issue and you’re getting tired of it and never want to write about it again, that’s often the point at which many readers are just starting to pay attention.
It can take a lot of work to get people to read about things that don’t interest them.
Last night, I posted this 1,800-word exclusive exposé about a problem that’s endangering the lives of some of our most vulnerable citizens.
I worked on it for the better part of a week.
After it was published, I noticed it was getting fewer readers than a news release about yet another out-of-town ‘tribute’ band playing the Sault.
Something was wrong.
So I removed the word ‘blind’ from the headline, and the readership quickly doubled!
What does that tell us about ourselves, Saultites?
Please give this article a read.
It’s important!